3 Tips For Founders On Changing the Narrative

By Leyya Sattar (Written on our original website in July 2019)

It’s always an honour to be invited to speak at events, and last Wednesday, 17th July, Roshni and I were invited to speak at Good Girls Eat Dinner's 4th birthday party. Founded by award-winning Creative Director Jo Wallace, Good Girls Eat Dinner’s sole mission is ‘to provide inspirational, kick-ass, female role models across the creative industries’, and the room was filled with just that. It was also lovely to see so many faces from the Other Box community too!

I never tire of sharing our founder journey. So, when invited to share our story around the theme of Changing The Narrative, I was more than happy to join a line-up that included Sereena Abbassi, Cookie Tabinor, and Rachel Cooke. Each took to the stage to share their story between delicious courses served up by Pizza East.

Here are the Other Box 3 tips for not only changing your narrative but owning it too:

1) Find a community to amplify your voice

The Other Box has grown from a community of two people (Roshni and I), to a community of nearly 3,000 people of colour and people from other underrepresented backgrounds via our Facebook group. By building a community of like-minded people, we found our voice and strength, but being surrounded by people who looked like us helped validate our experiences of being women of colour navigating this industry. The Other Box community, in particular, is an inclusive space where our members share news, events and opportunities with one another - so whether you need advice or want to celebrate yourself, it’s beautiful, empowering, but also educating space with others who have felt othered.  

2) Show up as an ally and use your privilege and platform to support those who are marginalised

We recently shared a post on our Instagram on how to be a better ally, and there are some other simple ways to show up for people and amplify narratives that you may not be able to resonate with. This could be as simple as showing support and solidarity on social media, supporting women of colour-owned businesses, and using your voice to speak up about injustice (if safe to do so), whether that be at protests, at work, or in everyday life.

3) Our narratives are constantly changing, so be flexible

We’ve gone from a side hustle to a full-time business. In that time, our own narratives have changed too. To grow into these new narratives, we’ve had to put in some deep, personal work, remaining flexible and open to learning. Today, our relationship as co-founders has evolved to enable us to communicate with radical transparency while respecting each other’s boundaries. We have to be the people who tell each other the truth. This is what allows us to build a business with integrity while staying true to our reason for existing. So don’t be afraid of change!